Welcome.

this is a journey to explore ideas, inspirations and experiences worth sharing.

I am committed to uncover better pathways and priorities for myself, for humanity and our shared world. I’m building new pilot models. I’m pushing the edges. Roving in to new territories. Taking on grand challenges.

My website is an eclectic collection of favorites, fans, facts and fabulous adventures. It is a venue for openly expressing my thoughts. It is a place where you can engage with me to share your ideas and energy. So let’s make headway together.

Please join me! Let’s let go!

Creating and implementing smart ideas and systems for a sustainable future.

DESIGN

• Integrity with meaning and purpose
• Integration of human factors, systems, and simplicity
• Consumer behaviors with cultural adaptations designed for value creation
• Incentives for behavioral changes and transparency to encourage better outcomes
• Decision-making models for efficiency
• System dynamic models and metrics
• Achieving compliance with the Sustainable Development Goals (SDGs)
• Knowledge encouraging ‘Global Ecosystem Value’ (GEV) over Gross National Product (GNP)


PACKAGING

EasyPop®, the Air-Powered Package – designing, developing, and commercializing a sustainable packaging system to reduce plastics, increase recycling rates, and eliminate plastic waste, using 100% recyclable mono-material flexible films

Smarter Bottle Project – creating a consumer-friendly, ergonomic, waste-less package for beverages and liquid products

CleanPack – developing a safer, more convenient packaging experience with a transparent supply chain (smart sorting, recycling, and reuse value for a circular economy


https://easypop.com/
https://viviafoundation.org/programs/food-health-packaging/
https://viviaventures.nl/
https://www.poppack.com/

FOOD SYSTEMS

CleanWorks –creating a state-of-the-art sustainable processing and packaging system for village-level production, with clean chemical-free farming, clean energy, clean processing, direct market access, supply chain intelligence, and clean food technologies

CleanWorks Centers – introducing local facilities for processing post-harvest foods to achieve a food-safe value chain

CleanWorks Systems – developing improved processing and packaging methods with sensors and dynamic traceability, enabling better food, nutrition, diets and human health

DryChain – introducing pan-India, an affordable agricultural intervention method for dry produce, reducing 40% food losses

DryCard™ – launching and producing pan-India a tool to reduce post-harvest food waste and eliminate food contamination for dry produce

https://viviafoundation.org/programs/post-harvest-waste-reduction/

Cheryl E. Harrison

FOUNDER, Director, Designer, entrepreneur, Creative implementer, project leader, SUSTAINABILITY EVANGELIST, INNOVATION optimist

40 years of accelerating my professional career. Lots of adventures sprinkled in. Learning moments. Awesome opportunities. Tons of mistakes. Now, it’s come time to leverage my experience, passion, and commitment – to create, design, implement and scale solutions for our changing future!

Innovation and cross-sector brand integration, marketing and design development for multinational clients. Director of brand strategy, creation, and design systems, marketing communications, and project management for client accounts in retail, consumer goods, packaging, technology, finance, health services, education, and global philanthropy.

BACKGROUND EXPERIENCES:

I’ve created, designed, and launched innovation initiatives for over 150 leading brands. And, I’ve directed these projects through to implementation during my journey as the founder and managing director of a creative design agency and founding partner of a retail marketing company in San Francisco, California.

Nokia: innovation incubator for future communications technologies; Levi Strauss: cross-brand retail merchandising for retail stores; Nike: global brand standards created; Columbia Sportswear: flagship retail store; AT&T: corporate branded environments; McKesson: online portal for national pharmacy accounts; Chevron USA: product line branding and packaging design: Bank of America: brand marketing for the first financial website, retail bank design features, brand communications for the world headquarters building real estate; Williams-Sonoma: branded retail marketing, visual merchandising and catalog creative; EY: market launch of the first professional practice groups; Visa USA: SmartCard™ launch for retail banks; Charles Schwab: branded financial investment communications programs; Zip2: brand launch, communications materials and strategy; General Mills: national retail merchandising launch; Kendall-Jackson: product and catalogue branding and marketing; SunWorld: companywide brand strategy and design across multiple food brands; Shinwa Finance Media, brand development and launch strategy (China); Mitsui (Japan): Product strategy and market introduction of high performance film technologies; State of the World Forum: launch and design management and event oversight for a global summit of world leaders (convened by Gorbachev, Bush & Thatcher); Chabot Space & Science Center: museum brand design, communications, signage, websites and direct marketing; California Department of Health Services: asthma prevention strategy and launch of consumer and industry-wide web-based marketing outreach; Global Action Platform & Summit: convening, outreach, brand design, communications, publications, and event oversight for the annual global summit for a 5-year period; United Nations COP14: Keynote speaker (Delhi) on Sustainable Food Systems and Food Waste Reduction, Food Runners: volunteer, reducing local food waste, 10 years; Youth Arts Festival: volunteer, inspiring the creative spirit for young artists and writers, 7 years; Presidio Dance Theatre: volunteer, artful cultures of the world, 7 years; UC Davis: Foundation Board Member (Emeritus), volunteer, higher education, agri-food programs for 22 years….

Business, marketing, and design experience in the USA, Europe, Scandinavia, India, China, and Japan. Currently living and working in the Netherlands and the USA.

CURRENT ROLES:

PopPack LLC, USA, Director of Marketing and Design
www.poppack.com
Vivia Ventures B.V., Netherlands, Co-Founder, Director of Strategy and Design
www.viviaventures.nl
Vivia Foundation, Netherlands, Co-Founder, Director
www.viviafoundation.org
Harrison Design Group, Owner